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Nantucket Nectars has picked Denver to turn loose its newest juice.
The natural juice and tea manufacturer unveiled its new NectarFizz juice drink last week in Denver as the company test markets its latest beverage. The slightly carbonated juice drink also is being tested in Burlington, VT., and in Washington, D.C.
The 16-ounce bottles are available in six flavors at nearly 200 Front Range retailers, including King Soopers and Moe's Bagels. The juices are retailing for between $1.29 and $1.89.
Jeff Bucalo, director of marketing for Nantucket Nectars, said Denver and its high population of active, 18-34 year-olds makes the Front Range an ideal test market.
Bucalo said the NectarFizz beverages are similar to soft drinks, but aren't as highly carbonated as traditional soft drinks. The flavors include Blackberry Fizz, Cranberry Fizz, Lemonade Fizz, Orange Mango Fizz, Pink Grapefruit Fizz and Raspberry Lime Fizz.
Bucalo added that a 60-second radio spot recorded by Nantucket Nectars co-founders Tom First and Tom Scott will begin airing on Oct. 21 in Denver.
The company is scheduled to launch NectarFizz nationally in January 2003, Bucalo said.
Founded in 1989, Nantucket Nectars is owned by Cadbury Schweppes, PLC (NYSE: CSG).
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