What is “Organic?”

Organic refers to the way that agricultural products are grown and processed. It is food produced by farmers who forgo the use of toxic pesticides and synthetic fertilizers. By doing so, and through their emphasis of the use of renewable resources and the conservation of soil and water, they help to enhance the quality of the environment for future generations.

Organic is fruit and vegetables grown naturally. Organic fruits and vegetables are never touched by synthetic chemicals, from the time they're seeds until we make them into juice. Organic does not mean that there's dirt in it.

For the complete "organic" definition, please visit the Organic Trade Association website at www.ota.com.