TOM:  How you doing guys?  Tom and Tom here.  We’re talking about the best product.  When I was a little kid, quality juice was a little concentrated container, you poured in the thing and mixed it up, and my mother made concentrated orange juice.  And then when we got into the business, I don’t know if people realize how young this industry is, we got into the bottled juice business in 1989.  Think of how much that has changed in the last ten years.  



TOM:  If we’re going to be the juice guys, we’ve got to have the best product in every category that kind of exists out there.  And the feeling is, as long as we’re always improving, we’ll always stay sharp, and we’ll always be able to stay in business.  



One of the things that’s unique about Nantucket Nectars, we’ve been around for ten years, we’ve grown all ten of those years.  And you look at the companies that are able to do that, and why they’re doing it, they focus on quality.  They continue to focus on quality.  And they move forward.  



TOM:  What juice is going to stand for five years from now is a mystery to a lot of people, and if we’re not always willing to make our product better, we’ll be left behind, and that’s for sure.



MAN:  The business is changing, and it’s been proven that the things that sold five years ago are not selling today.



MAN:  The product that we have now, I can say, and it feels good to say, is the best product out there.



MAN:  I think it’s really important that we continue to improve the product, and that’s why something like Squeezed Nectars, which says a lot about Nantucket Nectars, because no one can possibly beat the quality of this product.



MAN:  The item is a very high quality item, which is what people are looking for.  You have a high percentage of juice, you have the cane sugar.



MAN:  Quality juice evolution solution.



WOMEN:  Quality juice evolution solution.



MAN:  Quality juice evolution solution.



WOMAN:  Quality juice evolution solution is constantly growing, changing, seeking.



MAN:  Breaking out of conventional ways of doing things to make things better and more fun. 



MAN:  The way I understand is to really take quality to a new level and have that as the real central point of the brand, and I think that’s the right way to go.  



MAN:  QJES is the constant evolution of making every part of the company better.



TOM:  QJES, quality juice evolution solution, demands two things.  Our existing products, we’ve got to constantly scrutinize and upgrade our existing products.  And QJES from this direction, which is to improve our existing products.  As we move QJES in this direction, it’s adding new products that make Nantucket Nectars a product which is closer to the tree.  Super Nectars, Squeezed, Fresh, juice bars.  It’s all an improvement upon our existing product line.



WOMAN:  We’ve come up with QJES.  We want to be better, so everyone has to keep that in the back of their mind that we’re not going to just get the job done.



TOM:  Ultimately we’re pulling ourselves closer and closer to the fruit tree itself by adding new lines, but we also need to be constantly improving our existing lines every step of the way.



MAN:  And that’s the key to the brand is that it is quality.  You open that bottle, you taste juice.  You don’t taste corn syrup, you don’t taste artificial garbage.



MAN:  The industry’s going to look so much different.  The products are going to look different.  But I think from Nantucket Nectars, they’re going to look better.



MAN:  If we can continue with that kind of development, the brand has an unlimited future.

	



[END]